Synopsis
Lior Arussy’s latest book, Dare to Author! is a call for people to write—and therefore own—their life’s story, even when events are unexpected and don’t always turn out the way we want. The book is a manifesto and a guide to converting life experiences into future strength, resilience, and development and, in the process, transforming ourselves from victims to victors. Incorporating unique personal insights and his own professional experiences, Arussy carefully describes the challenges and dangers of living life authored by circumstances, social pressures, or other people, and he provides a proactive way to process and convert life experiences into future resilience, strength, and development. If we are not converting life experiences into authored chapters of our own life story, we are blocking our ability to grow and manage future challenges.
Readers will come away inspired, confident and ready to act with three important concepts:
– A reality check/wake-up call asking, “Who is authoring your life’s story?” and an explanation of why readers may not have authored their own life thus far.
– A process to start writing the reader’s story by crafting chapters that will develop resilience and a growth toolbox for life.
– An understanding of the application of the authoring process to professional and personal situations, making that authoring process more relevant and accessible.
Author Bio
Lior Arussy is one of the world’s leading authorities on customer experience, transformation, and change, and the founder of the transformation firm Strativity Group. Arussy helped some of the world’s leading brands write the next chapter in their story through transformative process. His clients include Mercedes-Benz, Delta Airlines, Royal Caribbean Cruises, BMW, Cadillac, Novo Nordisk, MasterCard, The Met, Thomson Reuters, HSBC, E.ON, FedEx, SAP, and Johnson & Johnson, among others. Recipient of several awards, Arussy is the author of seven books including Next is Now: 5 Steps for Embracing Change – Building a Business that Thrives into the Future (May 2018, Simon & Schuster), Exceptionalize it! (2015) and Customer Experience Strategy (2010). Arussy has written over 400 articles for publications around the world, including the Harvard Business Review and multitude of magazines. He has been interviewed by MSNBC, CNBC, Bloomberg TV, the Wall Street Journal, Fast Company, CRM Magazine, Smart CEO Magazine, and Inc. magazine.
