Calling all authors, publishers, and publishing industry professionals.
welcome to the book marketing master course AND PROFESSIONAL certification program
Learn proven strategies to sell more books – for yourself or for your clients.
RETURNS LIVE JANUARY 13, 2026
Join us for a COMPREHENSIVE 6-WEEK ONLINE course
Whether you want to conduct an effective launch for your next book, boost sales of your current book, or help your clients sell more books, this course will help you:
- Identify your ideal target audience, determine how to reach them, and cultivate a long-term relationship with them.
- Convert website visitors into engaged fans who want to buy your books and invest in your related products and services.
- Land media interviews including podcasts (hot opportunity!), radio, television, print publications, and blogs.
- Increase visibility and book sales on Amazon by optimizing your book sales page, choosing the best categories and keywords, adding A+ content, getting more book reviews, maximizing Author Central, and creating high-performing Amazon ads.
- Establish thought leadership in your field and attract professional speaking opportunities and corporate sponsorships.
- Eliminate the overwhelm and frustration you feel about book marketing and implement proven strategies that will shift your book sales into high gear.
THE BOOK MARKETING MASTER COURSE
WEEKLY CURRICULUM
WEEK 1
OWN YOUR NICHE AND DEVELOP A CONTENT PLAN
=> Get clear about your target audience and how you can SERVE them.
=> Create a simple content marketing plan to reach more readers.
=> Identify and leverage your existing community of influence.
=> Write a book description that converts browsers into buyers.
=> Use the exact strategies that successful authors, thought leaders, and influencers use to grow their audiences.
WEEK 2
AUTHORS WEBSITES, BLOGGING, SOCIAL MEDIA
=> Understand pros and cons of a book site, author site, and magazine site and choose the best one to match your goals.
=> Learn how simple search engine optimization (SEO) tactics can dramatically increase traffic to your website.
=> Create a plan for establishing and growing your email list to attract and engage readers.
=> Craft a SIMPLE social media strategy that reaches your ideal audience, takes little time, and gets results. (We will simplify this process and tackle that anxiety you may feel about social media!)
WEEK 3
PRE-LAUNCH TASKS AND YOUR LAUNCH TEAM
=> Work with beta readers for editorial feedback (optional) and word-of-mouth marketing buzz (essential!).
=> Get book endorsements from well-known authors (it’s easier than you think!).
=> Discover benefits of sharing reviews copies and identify key people to send them to.
=> Write your launch content, including email announcements, blog posts, and social media posts so you’re ready for launch day.
WEEK 4
BUILD YOUR PUBLICITY PLAN FOR PODCASTS, RADIO, TV, AND PRINT
=> Discover the pros and cons of book publicity and how to incorporate it into your marketing plans.
=> Understand what content each type of media outlet is looking for so you can craft pitches that earn guest invitations.
=> Create a professional media kit.
=> Locate media contacts and begin your outreach.
=> Discover pro tips for delivering interviews with confidence and clarity.
WEEK 5
AMAZON SALES STRATEGIES TO SELL MORE BOOKS
=> Optimize your Amazon book page to improve discoverability and convert browsers into buyers.
=> Choose the right categories and keywords to get your book found by the right readers.
=> Follow simple steps to create effective Amazon ads, monitor progress, and stay within budget.
=> Incorpate A+ content (visuals and images) into your book sales page.
=> Utilize Author Central, Amazon’s free tool for authors, to keep your book details updated and grow your following on Amazon.
WEEK 6
LAUNCH AND MARKET YOUR NONFICTION BOOKS
=> Learn how the bestsellers lists work and what it takes to reach the top.
=> Discover what it takes to get self-published books into brick and mortar bookstores.
=> Follow a list of essential launch strategies to ensure your book makes a big splash.
=> Get booked for professional speaking opportunities because speakers sell books!
=> Sell your books in bulk to colleges, corporations, nonprofits AND learn how to attract lucrative corporate sponsorships.
MEET YOUR COURSE INSTRUCTOR:
STEPHANIE CHANDLER
Stephanie Chandler has a reputation for delivering content-rich workshops, presentations, and events. In addition to being founder and CEO of the Nonfiction Authors Association and Writers Conference, she has authored several traditionally-published AND self-published books, has been a book publisher since 2008, and she’s a former owner of a brick-and-mortar bookstore. More importantly, she has walked in your shoes.
Through her own author career, Stephanie has received numerous awards, spoken at hundreds of events, earned six-figure corporate sponsorships as a recognized expert in her field, and has appeared in various media outlets including CBS MarketWatch, Entrepreneur, Wired magazine, Washington Post, New York Times, and more.
In 2004, Stephanie started from square one, just like you. There were no lucky breaks. She has never been on a reality show and doesn’t have any celebrity friends. She did the work, step by step, and made lots of mistakes. She can save you a tremendous amount of time and heartache.
Stephanie will show you how to avoid the many mistakes new authors make and help you craft an actionable plan that gets results.
Overwhelmed by book marketing?
Wasting time trying tactics that don’t work?
Want to make an impact with your book?
This course is for you!
ARE YOU A PUBLISHING INDUSTRY PROFESSIONAL?
ENROLL IN THE BOOK MARKETING CERTIFICATION PROGRAM
Certification is an OPTIONAL ADD-ON to the Book Marketing Master Course.
If you’re a publishing consultant, virtual assistant, authors’ assistant, book marketing professional, or you want to build a career in one of these fields, this certification program is for you.
How Certification Works
Participants take an online quiz following each course module. Once you pass all quizzes with a score of 80% or higher, you will receive the following:
- A one-year listing in our online directory of Certified Book Marketing Professionals OR our directory of Virtual Assistants for Authors, which is promoted to our community year-round. We anticipate your listing will generate more than enough business opportunities to justify the cost of this program. ($297 value for listing)
- Written interview with you featured in our blog and shared across our social media networks, highlighting the services you offer.
- Frame-worthy gold foil-accented certificate mailed to you.
- Exclusive Certified Book Marketing Professional logo, a digital asset you can post on your website and in related marketing collateral. This endorsement from the Nonfiction Authors Association is meant to set a standard in our industry, making you a founding member of this program.
- Professionally-designed graphic featuring you as a certified pro and shared across the NFAA social media channels. You will receive a copy too!
- Access to an exclusive database of content available only to graduates of this program, including digital templates you can customize with your own logo and use with your clients.
- Invitation to join our private Facebook group available only to Certified Book Marketing Professionals, providing ongoing support for your business journey.
- A special business toolkit to help you start or grow your based business, which you can access immediately with registration.
Yes, we’ve PACKED this certification program with value! We want to be sure you leave the program ready to grow your business and help authors expand their businesses, too.
Certification Program Q&A
How long is certification valid?
Certification is valid for three years. You can re-take the course and re-certify at a special discounted rate.
Can I renew my website listing in the directory after the one-year term?
Yes, directory listings can be renewed for just $297 per year.
What kinds of opportunities can I expect from my directory listing?
Our Recommended Resources page is one of the most popular pages on this website. We anticipate all certified professionals will receive client inquiries from our site throughout the year, and though we cannot guarantee results, we generate tremendous website traffic to this directory.
Is book marketing an in-demand career?
YES! Book marketing is one of the greatest challenges for authors and many want to hire help with creating and implementing their marketing plans. This certification program was inspired by the countless inquiries we receive each week asking for referrals to book marketing consultants, service providers, and authors’ assistants. We want to ensure the professionals we recommend deliver consistent value and that we help set standards for book marketing services offered within the publishing industry.
What happens if I am unable to pass the quizzes?
The quizzes are self-paced and open-book so we expect all students will be able to pass. You can re-take all of the quizzes as many times as needed.
“I just wanted to let you know that I gained my first client through my posting on your website [a benefit of completed certification]. Not only is it a lucrative project, but it is the type of content I absolutely love to work with. Cheers to supporting awesome creative endeavors!
Catherine Fishman, Certified Book Marketing Consultant, EndeavorInk.com
“Just a quick follow-up nearly a year later to let you know that my clients are delighted with my book marketing services based on the NFAA Book Marketing Certification. I’m receiving fantastic feedback. Well worth it!”
Ella Ritchie, Stellar Communications Houston, StellarWriter.com
“As a member of the NFAA, I’ve been able to grow my marketing knowledge with the resources shared weekly through the blogs, courses and podcast recordings. When the Book Marketing Certification course was launched, it was a no brainer to sign up because I know Stephanie ALWAYS gives value in all her courses. Taking the course has definitely helped with my confidence as a book marketer as my knowledge and exposure has grown. This is a great course and Stephanie is so helpful even after you’re finish you can ask her anything and she’s always ready to make suggestions. Definitely one of my best investments. “
Crystal Daye, Award Winning Author & Book Marketing Maven, DayelightPublishers.com
Students who successfully complete the certification program can use this badge on your website and in your marketing collateral. > > >
IF YOU’RE A PUBLISHING INDUSTRY PROFESSIONAL OR WANT TO BUILD A CAREER IN BOOK MARKETING, REGISTER FOR THE CERTIFICATION PROGRAM BELOW. (3-PAY PLANS AVAILABLE IN CART)
ADD NONFICTION AUTHORS ASSOCIATION MEMBERSHIP WITH COURSE REGISTRATION TO RECEIVE DISCOUNTED MEMBER PRICING
Authority and VIP members of the Nonfiction Authors Association save 33% off all our courses.
Thought Leader members attend for free!
Membership benefits include:
=> Access to twice-monthly educational webinar recordings, which are exclusively available to members only.
=> Weekly Author Advisor email featuring podcasts seeking guests and outlets where you can publish nonfiction articles and essays so you can grow your platform.
=> Huge database of templates, checklists, recordings, reports, and legal agreements to find the answers you need and make your author journey easier.
=> Live monthly Zoom events including the Author Brainstorm Exchange, where members meet in small groups, and the Author Round Table, an open discussion for brainstorming and Q&A.
=> Private Facebook group to connect with authors and industry pros.
=> Meet-the-Members program where you can share your book announcement with our email subscribers, blog, and social media community, plus share an excerpt of your book on NonfictionBookClub.com.
=> Discount (33%) off our year-round Nonfiction Book Awards program and author toolkits.
=> Discount (33%) off our exclusive courses, including the Book Publishing Master Course and Book Marketing Master Course, both with optional professional certification.
=> Discount (33%) off the Nonfiction Writers Conference, held entirely online since 2010.
=> Discounts with NFAA partners including Lulu, Office Depot, Findaway Voices, and more.
Premium Membership Benefits
=> Special benefits for VIP and Thought Leader members, including FREE admission to the Nonfiction Writers Conference ($300+ value), NFWC Greatest Hits, all downloadable Author Toolkits ($600+ value) and a free featured listing on NonfictionBookClub.com for added visibility with readers ($250 value). Total added value: $1,100+
=> Thought Leader members get an all-access pass to ALL live courses, plus immediate access to the Book Publishing and Marketing master courses (self-study), and a FREE entry in the Nonfiction Book Awards. Total added value: $6,500+
I just wanted to tell you how much I value all that you are doing with NFAA. It is one of the best investments in a membership I have ever made. I have been listening to your webinars and taking copious notes during them. One of my favorites was Revenue Stream for Authors. I am using it as a checklist for the many ways I can promote my book. It helps keep me focused. Being a first-time author was daunting enough. I didn’t realize how much time and effort it takes to promote a self-published book. NFAA has given me the tools for structuring that process. I would recommend NFAA to both the novice and seasoned author. ” – David Petrovay, PhD, Author of Life Between Jobs: Out of Work…Not Out of WORTH
Since 2010, we have helped thousands of people learn to write, publish, and promote nonfiction books. We can help you find the answers you need to accelerate your path to success.
LEARN HOW TO MAKE AN IMPACT
AND SELL MORE BOOKS
The Book Marketing Master Course is ideal for:
- Nonfiction authors, new or experienced
- Marketing staff
- Virtual assistants and authors’ assistants
- Book coaches
- Publishing industry professionals
- Fiction authors will find value here too, though materials are crafted for nonfiction
Feedback from PREVIOUS STUDENTS
This is easily the most useful and information-packed workshop I’ve ever taken. Stephanie provides a wealth of information, beautifully presented, in an engaging and down-to-earth manner. I particularly appreciated the weekly homework assignments–actionable items that had a direct and immediate effect on my book sales.
“Thank you, Stephanie for your excellent training on how to launch a book. I followed your advice on launching a self-published book and sold the first shipment prior to its arrival! I was also picked up by Walmart, Target and Barnes and Noble online. My sales on Amazon are picking up speed. The classes on niche, title choice, key words and serving the needs of the reader are GOLD! Thank you!”
Book marketing is a massive undertaking, whether you’re self-publishing or working with a traditional publisher. When I started the course, I was completely overwhelmed and didn’t know where to begin. I was intimidated by the idea of marketing myself and felt paralyzed; I couldn’t even figure out a simple next step. Stephanie broke the marketing process down into bite-sized pieces and provided a clear, step-by-step plan for building a following and promoting my book. By the end of the course, I not only had a manageable plan and tons of great ideas, but I also knew exactly what my next step was – and that was huge. Most importantly, I gained the confidence to move forward and even saw the potential to build a business around my book.
The Book Marketing Master Class was packed with info that inspired many ideas and pointed in me in the direction to walk as I am getting ready to launch my first self-published book. Stephanie was an AMAZING teacher who was sincere in her effort to help every single one of us. I have never had a question unanswered from her and all of her guidance was thoughtful and often came along with a concrete suggestion (IE: a link to find what I need or the name of a person who could help me). I am so thankful this class came at a perfect time for me, and thankful that I have the workbook now as a wonderful resource to keep answering my questions!
“The course was a treasure trove of information that could be immediately applied to my business as a book strategist and authorship coach. The investment in the program was worth every penny of the cost.”
“Thank you for a comprehensive path to understanding book marketing! I like that all of our marketing options are grouped into six parts to help organize a plan of opportunities and challenges related to each marketing option. Most of all, I’m thankful for the confidence that results from the course. There’s still a lot of work to do — book marketing is not a one-size-fits-all plan of action — but now I know I am equipped with the very best practices.“
“Thank you again for the Author Marketing Course. I thoroughly enjoyed it and took a ton of notes. I was relieved to learn I’m doing many of your suggestions and plan on implementing the ones I am not. Your course is a must have for the newbie or seasoned author.”
I was most overwhelmed by the thought of marketing what I wrote, and somewhat terrified to even start to venture into that arena. The Book Marketing course I just finished has given me such useful information that I now have a starting point. And, I’m no longer scared to death. The workbook is done in such a practical, logical and systematic way providing such a complete roadmap, that I now feel very comfortable starting down the marketing path. I really appreciate the tools you have given me. I’m sure I will refer back to the downloaded slides often for not only my first book, but any books that follow.
I have been an “upcoming author” for years, and considered many publishing and marketing companies and schemes. It wasn’t until I found Stephanie Chandler and NFAA that I found home. All of her offerings are of high value and from the heart. She is so thorough, and her guidance is doable; her teachings are lighting the way for me, turning my dreams into reality. Taking this course was one of my best decisions. Thank you Stephanie!
This class was worth every penny I spent. I learned SO much abut marketing my books. Stephanie taught each class and gave step by step direction on how to accomplish your marketing goals. She started the first class by saying, “When you finish this course, I guarantee you will know which direction you want to take in marketing your books.” She was not joking. Now I know exactly how I am going to accomplish a successful marketing campaign. I would recommend this course to anyone looking to increase their book sales!
This is a foundational course for learning or reviving your book marketing strategy, regardless of your level of experience. Stephanie Chandler, as CEO of the NonFiction Authors Association, is an expert in book marketing and its ever changing best practices. She has led successful book marketing campaigns and taught her strategies for over a decade to authors, who continue to ‘stream’ to her classes. If you’ve spent months on the internet and found fragmented contradictory materials or taken expensive courses and gotten little, this professionally run course, by one of most respected experts in the field, is your Rosetta Stone. Terse and yet complete, the materials include: live seminars with hands-on immediately applicable workbook exercises, the most updated and varied websites for researching information, virtual assistance and other marketing tools, do’s and don’ts in marketing strategy, tools and rules for marketing on Amazon, press release, pitch and speaking opportunities – and more. The course also offers insights for tracking sales and critiquing various marketing campaign approaches to keep momentum for months after your launch. Stephanie’s updated workbook and presentations guided me to undertaking a logical step-by-step tailored marketing plan. This course is a small investment to launch your career dreams.
“Once it was explained to me that no, my book was not actually going to sell itself, I knew I needed a solid marketing plan. Stephanie delivered; there were so many great things about this course. Numerous marketing options were presented to the class, many of which I had been completely unfamiliar with. I liked how we were encouraged to pick and choose those strategies that resonated best with us. Stephanie is well versed in her craft, and I felt confident in her instruction. She respected students’ time and kept a good pace. The best part of the course was her encouraging participants to ask questions before, during and after class, as well as within our Facebook group. I highly recommend this course to any aspiring non-fiction author!”
TAKE YOUR AUTHOR CAREER TO THE NEXT LEVEL
Satisfaction is always 100% guaranteed.
If for any reason this course isn’t for you, notify us within the first week of course delivery and receive a full refund.
COURSE REGISTRATION INCLUDES INSTANT ACCESS TO OVER 100 PAGES OF BONUS DOWNLOADS!
When you register, you receive all of the following:
- Access to the LIVE Book Marketing Master Course, starting January 13, 2026.
- Copies of all course slides.
- The Nonfiction Book Marketing and Launch Plan workbook (230 pages, digital edition).
- Book Marketing Action Plan Template (Pre-formatted spreadsheets)
- 100 Ways to Grow Your Email List with Lead Magnets (8-page report)
- Book Marketing Task List for Virtual Assistants (9-page report)
- Community of Influence Worksheets (Pre-formatted spreadsheets)
- Equipment List for At-Home Media Interviews, Podcasts, etc.
- Become a Recognized Thought Leader in Your Field (21-page report)
- Author Business Startup Guide and Business Plan Template (11-page report)
- Book Launch Checklist (10-page checklist)
- Sell Your Book to Libraries (12-page report)
- Time Management and Productivity for Authors (38-page report)
- Self-Publishing Checklist
- Template: Bulk Book Sales Pricing Sheet
- Template: Book Order Form
- Interview with Mark Paul: Amazon Ads Mega Success Story – Self-published memoir (mp3)
2025 Class Picture
Book Marketing Master Course
All Students Receive a Copy of The Nonfiction Book Marketing and Launch Plan Workbook
Register today for our most popular course!
Returns LIVE January 13, 2026 though February 17, 2026
Tuesdays at 10am PT / 1pm ET
Sessions last about 90 minutes. Recordings shared within a few hours following each live lecture. Live attendance is optional.
3-PAY OPTIONS AVAILABLE IN CART
Authority and VIP Members: Visit your member discount page for 33% savings code.
Thought Leader Members attend for free. Contact us to request enrollment.
Not a member yet?
You can join with registration below and receive the discounted member rate for the course!
You will leave this course with a solid book marketing plan and the confidence you need to execute it successfully!
COURSE REGISTRATION
WITH OR WITHOUT MEMBERSHIP
SCROLL DOWN FOR CERTIFICATION OPTIONS FOR PUBLISHING PROFESSIONALS
BOOK MARKETING MASTER COURSE ONLY
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ONLY$697 OR $255 X 3 PAY
COURSE + AUTHORITY MEMBERSHIP
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AUTHORITY MEMBER$870 OR $315 X 3 PAY
COURSE +
VIP MEMBERSHIP
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VIP MEMBERSHIP$1,250 OR $445 X 3 PAY
COURSE +
THOUGHT LEADER MEMBERSHIP WITH ALL-ACCESS COURSE PASS
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THOUGHT LEADER MEMBERSHIP$2,490OR $655 X 4 PAY
COURSE CERTIFICATION FOR PROFESSIONALS
WITH OR WITHOUT MEMBERSHIP
COURSE +
PROFESSIONAL CERTIFICATION
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PROFESSIONAL CERTIFICATION$1,497 OR $525 x 3 PAY
COURSE + CERTIFICATION + AUTHORITY MEMBERSHIP
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GREAT DEAL: JOIN NFAA AND SAVE.
COURSE + CERTIFICATION + VIP MEMBERSHIP
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VIP MEMBERSHIP$1,790 OR $635 x 3 PAY
COURSE + CERT +
THOUGHT LEADER MEMBERSHIP WITH ALL-ACCESS COURSE PASS
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THOUGHT LEADER MEMBERSHIP$2,990 OR $785 x 4 PAY
Please note that we do not guarantee any outcome or financial benefit for participants. Results will vary and depend in part on the effort you put into participating in the course and then implementing your marketing plans. Course benefits, dates, and times are subject to change due to unforeseen circumstances. As a reminder, you can cancel and request a full refund for any reason within the first two weeks of the course. We look forward to having you join us. Questions? Contact us here.

