In radio and TV, everything you say is recorded for all eternity. All the more reason to know your key messages, practice them, say them out loud in the car, have your kids interview you at the dinner table—whatever it takes to...
Read MoreThis month’s homework focuses on tips for what to do when the media calls. Anticipate questions Develop a list of all potential questions you think a reporter would ask you and then write down your responses, ideally in simple...
Read MorePublicity is one of the most expensive options for authors, so weigh this choice carefully. Publicists typically expect a monthly retainer fee of $2,500 or more. However, an experienced publicist already has relationships with...
Read MoreJoin us as Marianne Schwab shares How to Get Booked on TV News Shows. About Marianne Schwab Former...
Read MoreReporters, editors, and producers for print publications, television, and radio are all seeking...
Read MoreI’ve been saying for years that though press releases have long been the standard way to pitch...
Read MoreBe on the Lookout Whether you’re surfing social media or reading a magazine in your doctor’s office lobby, keep an eye out for reporters who write about topics related to what you do. Most reporters have a specialty area of...
Read MoreYou can use the Advanced Search feature on LinkedIn to locate users by keywords, company name, publication name, or job title. If you’re not yet connected, you’ll need to either request an introduction from a mutual friend or...
Read MoreI know this might sound weird coming from a CEO of a PR agency, but PR is not rocket science. Now,...
Read MoreKnowing and using the right keywords for a Google search of media resources can be highly effective. For example, if you want to reach media in your old hometown, you can search Google for “newspaper Indianapolis,” “news...
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