Name:
Mary O’Donohue
Business Name:
Authors In Media
Website URL:
Social Media Links:
LinkedIn: https://www.linkedin.com/in/mary-o-donohue-28559530/
What services do you offer?
High-level media coaching for women nonfiction authors
Who are your ideal clients?
Women nonfiction authors with books that disrupt the status quo and belong in national media
How did you get started in your business?
I’ve worked in national television production for more than 30 years on The Today Show, NBC Nightly News, and The Oprah Winfrey Show. In the last few years on Oprah, I wrote an award-winning parenting book that was traditionally published and reached #1 in the Parenting category on Amazon and became their #1 “Mover and Shaker” in nonfiction. When I was doing media interviews during my book launch, I realized that I had skills that could be of help to other authors. That was when the seeds were planted that ultimately became my business, Authors In Media.
What are some common issues you help your clients with?
I teach women nonfiction authors to:
- strategically prepare for publicity so they create marketing assets for their book, brand, and business
- pitch media outlets with confidence so they’ll get booked for national interviews
- interview with ease, delivering their message with clarity and confidence
- build authentic relationships with people in media so they can be booked again and again
Can you recommend any books or resources to other members?
The Business of Being a Writer by Jane Friedman, Bird by Bird by Anne Lamott, Write a Must Read by AJ Harper, and Hungry Authors by Ariel Curry and Liz Morrow
Can you offer one “pro tip” to our members?
I can offer many, but the first would be to avoid passive publicity by being strategic every step of the way – before, during, and after media interviews.
What do you enjoy most about what you do?
I love coaching remarkable women nonfiction authors who are here to make a difference though their books and their work!
What’s next for you?
Doors have just opened to the Spring 2025 cohort of Published to Prime Time™, my small group coaching program for women nonfiction authors with a book and message that belong in national media. We begin in mid-February, 2025.
Did you know we’ve hosted an annual Nonfiction Writers Conference since 2010? We deliver the traditional writers’ conference experience entirely online so participants from around the globe can attend. Join us for our next event!
