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Synopsis
This is not just a guide, it’s a blueprint for retailers who want to scale without losing their human touch.
Most self-service projects fail not because of technology issues, but due to poor planning, disconnected teams, and flawed execution.
This practical guide exposes the three silent killers that sabotage retail self-service projects and offers a clear path to implement technology that works for your customers, your staff, and your bottom line.
Drawing from real-world experience deploying Biwitech and Stellar across Latin America and the U.S., Adriana Rivas shares field-tested insights, operational KPIs, and a human-centered approach to make self- service scalable, strategic, and sustainable.
Whether you’re a retail executive, IT manager, or decision-maker launching kiosks, digital signage, or POS automation, this book provides the clarity you need to succeed.
Author Bio
Adriana Rivas is a recognized leader in retail innovation and a public voice for women in technology. As COO & Chief Biwitech Development Officer at BIGWISE Corp., she leads the development of Biwitech, a next-generation retail hardware line conceptualized in the U.S. and deployed across Latin America. Her thought leadership has been featured in outlets such as AP News and JRivasa, and she has spearheaded successful retail technology rollouts in both the U.S. and international markets, making her a trusted reference for scalable, human-centered innovation in self-service and digital retail.
