Marketing Archives - Nonfiction Authors Association

How to Use Reddit for Nonfiction Book Marketing and Search Engine Optimization (SEO)

Stephanie Chandler — Thu, 15 Jan 2026 20:00:59 +0000

When you search for just about anything on Google these days, the search results will likely include a few links to discussion threads on Reddit. If you haven’t yet spent much time on Reddit, it is worth checking out for several reasons. First, Reddit is a community where users discuss everything from sports, books and […]

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Webinar Replay: Promote Your Nonfiction Book without a Platform

Caitlin Segura — Wed, 07 Jan 2026 00:43:59 +0000

Authors are frequently advised to build a platform, which means growing an audience of social media followers, email subscribers, podcast listeners, etc. But it can take years to build a platform, leaving many authors feeling frustrated. Fortunately, you don’t need to be an online influencer or star in a reality show to sell books. During […]

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Establishing Thought Leadership: Your Book and Expertise

Stephanie Chandler — Thu, 04 Sep 2025 12:30:17 +0000

Publish a Book on Your Subject Matter Since I am writing this report for authors, you probably already know the value of publishing a book to establish yourself as a thought leader. But if your book doesn’t align with your ideal audience or your goals of establishing thought leadership, then you may want to reassess […]

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Checklist of Items to Take to Your Next Speaking Engagement or Book Signing Event

Stephanie Chandler — Wed, 03 Sep 2025 23:31:38 +0000

When you are invited to speak at an event or host a book signing, you are usually offered a display table where you can sell your books. (If you aren’t offered a table, be sure to ask for one!). Here is a checklist of items to bring along to ensure you are well prepared. => […]

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Essential Lessons for Authors from Alex Hermozi’s Guiness World Record-Breaking Nonfiction Book Launch—Nearly 3 Million Copies Sold in a Day

Stephanie Chandler — Thu, 21 Aug 2025 15:56:57 +0000

Last weekend, internet marketer Alex Hermozi broke the Guiness World Record for most nonfiction books sold in a single day, selling 2.9 million copies of his new business book: $100M Money Models and generated a whopping $81 million in sales. The previous nonfiction sales record was for Prince Harry’s book Spare, which sold 1.43 million […]

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Webinar Replay: The 5 Media Mistakes Authors Make (and what to do instead!) with Joanne McCall

Caitlin Segura — Tue, 12 Aug 2025 23:43:17 +0000

You wrote the book, and you KNOW it can help people. So why aren’t more people talking about it? Why aren’t you getting more media opportunities? Why isn’t more happening?! Most nonfiction authors are making avoidable mistakes when it comes to media. In this powerful webinar, veteran media insider Joanne McCall pulls back the curtain […]

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7 Ways Competitive Research Can Help You Write and Sell Your Nonfiction Books

Stephanie Chandler — Tue, 12 Aug 2025 20:51:05 +0000

I have never put much energy into focusing on competition with my books or my business because we all have different tastes and preferences and I believe there are plenty of opportunities to go around. With that said, competition isn’t something you should completely ignore. There is much you can learn from taking a closer […]

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Webinar Replay: Promote Your Nonfiction Books with Podcast Interviews

Caitlin Segura — Tue, 05 Aug 2025 22:24:12 +0000

Over 100 million Americans listen to podcasts each week, making this a growing opportunity for authors who want to reach more potential readers. During this content-rich presentation, Stephanie Chandler shares proven strategies that you can use to leverage podcasts as part of your book marketing plan. You will learn how to: => Identify and contact […]

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Establishing Thought Leadership: Email Marketing, Your Website, and Media Appearances

Stephanie Chandler — Thu, 31 Jul 2025 20:14:26 +0000

Leverage Email Marketing If you aren’t yet building an email list, this should be one of the first things you do after you finish reading this report. When someone grants you the honor of sharing their email address, they give you permission to market to them. And you need to earn these subscribers by providing […]

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Start Small, Sell Big: Local Marketing for Your Book! by Sandra Beckwith

Guest Post — Tue, 29 Jul 2025 17:59:28 +0000

With just about any project, my motivation to continue gets a boost when I get what marketers call a “quick win.” That’s an early victory that helps build confidence and momentum. It’s a small success that encourages me to keep moving forward with the plan. One of the best ways for authors to enjoy a […]

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