Category: MARKETING – MEMBERS ONLY

Despite what you may think, direct mail and other traditional marketing methods are not dead. In fact, direct mail may be more relevant than ever because fewer companies are using this method, making it easier for those who do...

Planning an event—whether for 10 or 10,000 participants—is no small task. If you’re coordinating a small event, you’re the only speaker, and you’re comfortable planning all the details of said event, then go forward and prosper!...

E-newsletters can be a powerful way to reach your audience. Once your e-newsletter list exceeds several dozen subscribers, it’s time to invest in a newsletter management system. It costs just pennies per subscriber to manage...

I probably don’t have to tell you about the importance of search engine placement of your website for the success of your book or business. Search engine optimization takes time. It could be months before you begin to see...

Special reports and white papers make excellent marketing collateral. These are typically informational documents that teach the reader how to do something or provide valuable data. If you’re a business attorney, imagine if...

Just as blogs can reach your target audience, online groups and forums can also be a great place to connect with potential readers and customers. When you join a group or forum, it’s important that you get involved. Answer...