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Marketing Strategies Post Launch: Submit Your Book to Book Awards Programs

Stephanie Chandler — Fri, 11 Oct 2024 12:30:20 +0000

Submitting your book to a book award program can help your marketing efforts in a couple of ways. First of all, if your book wins an award, that adds credibility to you and your book. You can start emphasizing on your platforms that your book is an award-winning book. Many programs will also sell you […]

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How to Prepare for Media Interviews: Look and Act the Part

Stephanie Chandler — Mon, 22 Apr 2019 16:30:48 +0000

If you’re on TV, it is best to wear solid, bright colors. Prints and patterns don’t translate well on TV. Whenever interviewing in person, whether with a reporter for the local paper or a major news channel, it’s always better to be over-dressed than under-dressed. Makeup should be applied heavier than usual. Have fun with […]

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Book Promotion Strategies You May Not Have Thought About: Launch a Podcast

Stephanie Chandler — Mon, 25 Mar 2019 16:30:39 +0000

Podcasting is hotter than ever and cars now come equipped with podcast apps built right into the dashboard! It’s easy to start your own show and distribute to iTunes with a tool like Liberated Syndication. Lastly, don’t forget to have fun! Marketing a book is no easy task, but if you can find a way […]

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All About the Bio: Keep Up with Updates

Stephanie Chandler — Mon, 29 Oct 2018 16:30:12 +0000

Keep a document on your desktop with various iterations of your bio, including versions at 50 words, 100 words, 200 words, and 500 words. Update details when a new book is released or as life changes. It can be difficult to write your bio and toot your own horn, but it’s an essential part of […]

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How to Build a List of Media Contacts: Using Google Effectively to Search

Stephanie Chandler — Mon, 10 Sep 2018 16:30:00 +0000

Knowing and using the right keywords for a Google search of media resources can be highly effective. For example, if you want to reach media in your old hometown, you can search Google for “newspaper Indianapolis,” “news Indianapolis,” “radio Indianapolis,” etc. You can also search for terms like “list of weekly newspapers.” Smaller publications like […]

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Sales-Boosting Ideas for Your Website: Make Your Book Easy to Find—and to Buy!

Stephanie Chandler — Mon, 06 Aug 2018 16:30:18 +0000

Evaluate Site Navigation Is your book page easy to find? If it’s buried or not too obvious, change your navigation so that it’s easy to locate. Rewrite Your Sales Pages If sales are slow, take a close look at your sales pages. Do they convey benefits to the buyer? Are they easy to read? Though […]

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Get Creative with Book Promotion: Host a Photo Challenge

Stephanie Chandler — Mon, 22 Aug 2016 16:30:26 +0000

In our photo/social-media-driven society, you can easily get readers involved in promotion by hosting a photo contest: challenge readers to share a photo with your book on one or more social media platforms—offer a reward for best or most creative entry(ies).

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Two Ways to Promote Your Book with Amazon Reviews

Stephanie Chandler — Mon, 15 Aug 2016 16:30:31 +0000

Even if you’ve only used Amazon reviews as a customer up until this point, you know that they’re essential to the sale of a product. Amazon reviews for books are no different. But they must be authentic, honest reviews. Potential readers are savvy when it comes to fake-sounding feedback about a book they’re considering purchasing, […]

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Participate in Book Awards Programs for Book Recognition

Stephanie Chandler — Mon, 08 Aug 2016 16:30:32 +0000

Book awards programs are an excellent way to garner recognition and promotion for your book. A quick Google search will show you there are plenty of awards programs out there for independent writers—in all genres and subjects. Here are two you can look up right now: Nonfiction Book Awards, Ben Franklin Awards.

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Give Away that Book!

Stephanie Chandler — Mon, 01 Aug 2016 16:30:18 +0000

It seems counterintuitive, but giving away copies of your book can be an excellent way to promote it. Send review copies to media pros, influential industry people, bloggers, and anyone willing to review or promote.

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